Disney's 'The Little Mermaid' Doubles Down on Inclusion with Carol's Daughter Collaboration

 

The article you linked to on Forbes discusses Disney's upcoming live-action adaptation of "The Little Mermaid" and their partnership with the hair and skincare brand, Carol's Daughter. The article highlights how the partnership will help to reinforce the film's message of inclusivity and representation, particularly for young Black girls who may feel underrepresented in the media.

The author of the article, Sonia Thompson, describes how Carol's Daughter founder Lisa Price was inspired by her own daughter's love for Ariel, the protagonist of "The Little Mermaid," to create a collection of hair and skincare products that celebrate the diversity of Black hair and skin. The collaboration with Disney, according to Thompson, is a natural fit given the film's themes of identity and self-expression.

Thompson notes that the partnership is part of a larger trend of brands and media companies embracing inclusivity and diversity in their messaging, especially in the wake of racial justice protests in the United States. She argues that this trend is not just a response to social pressure, but also a smart business move given the increasing diversity of the American population and the purchasing power of diverse communities.

Overall, the article presents a positive view of the Disney-Carol's Daughter partnership and the growing trend of inclusive marketing. The author highlights the potential impact of this partnership on young Black girls and argues that such partnerships can be beneficial for both social and economic reasons.